Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
ASICS GEL-Sekiran Ready For Action With JD Sports Exclusive
The tech runner boom is alive and well, with Japanese athletic sportswear giant ASICS earning a load of that credit. Enter the GEL-Sekiran, a set...
Kiko Kostadinov Presents The ASICS US6-S GEL-Kinetic Fluent
Kiko Kostadinov’s ASICS collabs might not sell out immediately anymore, but the Bulgarian designer still boasts a strong following of “gorpcore” heads that will flock...
“Soft Yellow” Mesh Flips The Script On The ASICS GEL-Kayano 14
In terms of the usual life cycle of footwear trends, the “dad shoe” era is nearing middle age. As we stare down half a decade...
The ASICS GEL-NYC Greets Summer In “Terracotta”
The tech runner wave doesn’t appear to be dying down any time soon, and with that, neither does the pace of ASICS GEL-NYC releases. The...
ASICS Revisits “Pink Glo” On The GEL-1130
For whatever reason, any “Pink Glo” ASICS sneaker is pretty much a lock to sell out. The Japanese sportswear brand brought the bright neon color...
Above The Clouds Brings Y2K Style To The ASICS GEL-Quantum 360
A coincidentally common story across the footwear landscape, Above the Clouds is celebrating a significant milestone in 2025, ringing in 15 years of operation as...
INVINCIBLE Reveals Exclusive Colorway Of Their ASICS GEL-Nimbus 10.1 “HTTP 404”
These are the sorts of error messages we like to see. Following an early drop at Paris Fashion Week, Taiwanese retailer INVINCIBLE has gone live...
Comme des Garçons SHIRT Presents The ASICS GEL-SD Lyte For SS26
Comme des Garçons and its sub-lines closed out Paris Fashion Week SS26 with a complete arsenal of sneaker collaborations ready for early next year. Often...
SHUSHU Tong Debuts ASICS GEL-Kinetic Fluent With Frills
In creating a middle ground between the GEL-Quantum Kinetic (which goes for $250) and more modestly priced Sportstyle silhouettes like the GEL-1130 and GT-2160, ASICS...