Kiko Kostadinov

Kiko Kostadinov is a Bulgarian fashion designer based in London, England. Creative director of his eponymous fashion label, Kostadinov is well known in the sneaker world by his close relationship with ASICS. What started as a traditional brand-collaborator relationship in 2018 has since evolved tremendously, as Kostadinov’s role with the Japanese brand is now similar to that of a design consultant. Kiko Kostadinov x ASICS footwear sees a fusion of avant-garde aesthetics and classic ASICS hallmarks, amounting to an extensive collaborative catalog that’s since captivated sub-cultures within the sneaker world.

Kiko-stamped pairs include re-imaginations of existing silhouettes like the ASICS GT-2160, but more often then not, the designer’s ASICS projects tend to introduce consumers to entirely new models. The GEL-Quantum Zientzia, GEL-Quantum Kinetic, and Novalis GEL-Teremoa come to mind. See our latest coverage on all things Kiko Kostadinov below.

Kiko Kostadinov

Kiko Kostadinov x ASICS GEL-KIRIL 3 Launches On March 8th

The ASICS GEL-KIRIL proper marked a seminal moment in the ASICS Kiko Kostadinov partnership. Preceding models from the Bulgarian designer were largely mashups, taking pieces...

By Matt Varga March 4, 2025
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Kiko Kostadinov x ASICS GEL-Kiril 3 Launching In February

The partnership between ASICS and Kiko Kostadinov has been nothing short of profound. Since linking up for the first time in 2018, the Bulgarian designer...

By Andrew Rizzo February 14, 2025
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AVAILABLE NOW: Kiko Kostadinov Studio x ASICS GEL DS Trainer 14

Updated February 7th, 2025: All four colorways of the Kiko Kostadinov ASICS GEL-DS Trainer 14 are available now via ASICS US. Each carries a $140 retail...

By Matt Varga February 7, 2025
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Another Duo Of The ASICS GEL-Kayano 20 UB10-S Lands In November

While there are countless imprints in ASICS’ ouvre, no one can challenge the status of Kiko Kostadinov. The duo, whose relationship began in 2018, are...

By Matt Varga November 1, 2024
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Kiko Kostadinov Circles Back To The ASICS UB9-S GEL-Kayano 20 For “Dark Grape”

Already set to tee off their newest formulation with the ASICS UB9-S in red and yellow on October 25th, ASICS and Kiko Kostadinov are striking...

By Matt Varga October 14, 2024
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Kiko Kostadinov’s ASICS UB7-S GT-2160 Arrives On August 23rd

Though they’re always adding new imprints into their collaborative canon, ASICS’ most reliable partner over the past years has been Bulgarian design Kiko Kostadinov. That’s...

By Matt Varga August 13, 2024
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Kiko Kostadinov x ASICS NOVALIS GEL-Styrax Mule Is Coming Soon

Updated August 14th, 2024: All three colorways of the Kiko Kostadinov x ASICS NOVALIS GEL-Styrax Mule, including the black pair mentioned below, are now set...

By Andrew Rizzo August 12, 2024
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The Kiko Kostadinov Studio Delivers More ASICS GT-2160 Styles This Fall

Updated August 27th, 2024: A third colorway of the ASICS UB8-S GT-2160 has been revealed in a “Jade Green” colorway. Few brand-collaborator relationships are as...

By Andrew Rizzo August 5, 2024
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The Kiko Kostadinov x ASICS GEL-Flammae Is Inspired By The Quirky Sport Of Netball

You’ve seen the clips on social media; women athletes dressed in what appears to be basketball uniforms doing everything you see in the game of...

By John Kim July 5, 2024
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