Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The ASICS GEL-NYC Unearths A “Moonrock” Edition
The enduring dominance of the ASICS GEL-Kayano 14 may overshadow the success of the ASICS GEL-NYC in blogosphere, but in any metropolitian city, you’re likely...
ASICS Molds A Versatile “Steeple Grey” GEL-NYC
Angelo Baque’s AWAKE NY x GEL-NYC marked a big moment for the ASICS Sportstyle niche, bringing immediate hype to a new model that’s since become...
Introducing The ASICS GEL-Sekiran
ASICS is continuing to expand its flourishing Sportstyle catalog with new silhouettes rooted in running heritage. The GEL-Sekiran is the Japanese brand’s latest, pulling influence...
The ASICS GEL-Kayano 14 Looks To The “Arctic Sky”
Be it in the collaboration realm or conventional GR pairs, nothing is slowing the ASICS GEL-Kayano 14 down. Though it’s still shocking for some Swoosh...
The ASICS GEL-Kayano 14 Continues To Impress In “Sepia”
The year is 2025 and ASICS are everywhere. Due in no small part to TikTok and its Gen Z users, the GEL-Kayano 14 has become...
ASICS Is Bringing The Epic “Pink Glo” To The GEL-1130
Would you be willing to break the bank for a pair of general release ASICS? If so, you’re fiscally irresponsible not alone. The GEL-Kayano 14...
ASICS Electrifies The GEL-Nimbus 10.1 In “Lemon Spark”
Even though his name might not be attached, Kiko Kostadinov’s influence looms large over the ASICS GEL-Nimbus 10.1. Introduced in 2024, the hybrid sportstyle model...
ASICS GEL-KAYANO 14 “Urban Research” Lands On March 28th
Are we reaching the end of the tech runner craze? The trend has been running longer than imagined, but with shoe fiends gobbling up every...
The A.P.C. x ASICS Tennis Collection Is Much Larger Than You Think
ASICS is launching its most robust tennis capsule ever to commemorate the start of this year’s European Tennis Tour. In collaboration with French fashion label...