Shaquille O’neal

Shaquille O’neal

Shaquille O’Neal Celebrates His Reebok Presidency With A Return Of The Shaq Attaq “MVP”

Shaquille O’Neal is singlehandedly the most dominant player to ever step foot onto the NBA hardwood. Amassing three-straight Finals MVPs from 2000-2002, Reebok’s recently named...

By Jared Ebanks October 18, 2023
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Shaq Named President Of Reebok Basketball; Allen Iverson Named Vice President

Reebok has officially named Shaquille O’neal as the President of Reebok Basketball. This is one major step towards the brand’s strategy towards a relaunch of...

By Sneaker News October 12, 2023
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The Reebok Shaq Attaq Honors The Miami Heat’s 2006 Championship

After returning colorways influenced by Shaquille O’Neal’s tenure with both the Orlando Magic and Los Angeles Lakers, Reebok is continuing to drum up propositions of...

By Jared Ebanks May 1, 2023
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The Reebok Shaq Attaq “Blacktop” Returns On April 14th

From New York City’s famed Rucker Park to the playground icons of the 60s and 70s, the blacktop cements basketball legends. As warmer months begin...

By Jared Ebanks April 4, 2023
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Shaq Reveals His Epic Reebok Memorabilia Closet

Shaquille O’Neal has become one of the most beloved figures in the world of sports since bursting onto the scene as a rim-rattling, backboard-breaking rookie...

By Ross Dwyer October 26, 2018
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SELECT 1 on 1: Shaquille O’Neal on the Packer Shoes “OFP” Shaq Attaq & More

From Superman, Diesel, and Shaq Fu to the Big Aristotle, Banana, or Baryshnikov, over the course of Shaquille O’Neal’s legendary basketball career, he has gone...

By Aaron Kr. March 18, 2014
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Reebok Classics “The Retro Shop” Episode 3: The Kamikaze with Allen Iverson

Reebok’s Barber Shop is back in business. Shaq and Shawn Kemp are still set up behind the chairs, but this latest episode features a new...

By Brendan Dunne March 3, 2014
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Reebok Classics “The Retro Shop” Episode 1: Shaq Attaq

Reebok has just kicked off a new video series that has the ability to both showcase new products and create entertaining short stories. In the...

By Aaron Hope February 11, 2014
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SELECT Vintage: Reebok Shaq Attaq II

Although the basic concept had been introduced decades earlier, the signature basketball shoe as we know it really didn’t come into its own until the...

By Aaron Kr. December 3, 2013
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