The Nike Air Humara Borrows The Iconic “atmos Viotech” Colorway

Heavy allusions to a defining 2000s shoe.

Matt Varga March 25, 2024

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The Nike Air Humara is pretty deep into its comeback effort, a little over a year following their first appearance last February. Since that point, the minds at Beaverton have pushed the silhouette in several different directions, some entirely fresh formulations and some that rely on well-trod history. Leaning into the latter, the newest “Viotech” formulation dips into one of the most vaunted sides of the Oregon canon.

There’s some creative liberties taken in adapting the colorway, no doubt necessitated by the contrast in design principles between 2003’s Nike Air Max 1 and the model at hand. The most glaring is that the Humara adaptation brightens up the heavy neutrals of their predecessors, lending light beige a much bigger profile. However, despite the differences, this edition holds onto what makes that AM1 so iconic- the titular “Viotech” purple still sits central in the design, a gum sole still anchors underfoot and those earthy shades dominate the color palette, no matter how they’re modified.

While the Y2K craze has prompted Nike to bring back certain tech-style models from the archives, maybe this is a signal they’re willing to bring back some of the most iconic colorways from the era. Retros of Atmos x Nike collaborations aren’t without precedent (see the Air Max 1 “Safari” & “Elephant” from 2016 & 2017, respectively) so this Nike Air Humara will certain heat up discussions about a possible “Viotech” comeback.

The Nike Air Humara “Viotech” hasn’t been assigned a concrete release date, but expect their rollout to occur in the coming weeks. They’ll carry a $160 retail price when they materialize.

Elsewhere for the Swoosh, the Nike Air Max 1 “Royal Volt” stands as one of the biggest drops for tomorrow’s Air Max Day festivities.

WHERE TO BUY

Mens Nike Air Humara

SKU: FJ7109-002

RETAIL PRICE: $160

RELEASE DATE: 2025

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5

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US 2025

Retailer	Release type	Status
Nikestore US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.