Yeezy

YEEZY was the official name of Kanye West’s sneakers for adidas and Nike. It first appeared with Nike in 2009 and the release of the Air Yeezy, which dropped in three colorways (“Blink”, “Zen Grey”, and “Net”). Nike followed with a sequel in 2012 called the Air Yeezy 2 in two versions (“Solar Red” and “Pure Platinum”). The “Red October” pair released in February of 2014 and was the last Nike sneaker that Kanye West designed.

Yeezy is also the official name of the adidas footwear line created by Kanye West and the German Sportswear brand. The partnership officially began in November 2013 and last for over a decade, generating billions of profits for both sides. The adidas and Kanye West partnership met a very unceremonious end that included public jabs and legal conflict.

Since that partnership, Ye returned to his own independent label known as YZY. It’s created quite a buzz for its surprisingly low price-point, particularly in footwear. The YZY Pods and YZY SL-01 Slipper, for example, are priced at just $20 USD.