Luka Doncic

Luka Doncic is a multiple time All-Star and All-NBA player for the Dallas Mavericks. In 2019, he signed a sponsorship deal with Jordan Brand that a few years later, would lead to the release the first signature Luka shoes, the Jordan Luka 1.

Their sequel, the Jordan Luka 2, is his current on-court model. A detail that sets Doncic’s line apart from fellow Jordan athlete’s sneakers is a focus on the environment, the Luka 2 launching in a handful of “Next Nature” colorways over the past few years that boast at least 25% recyclable materials by volume.

Though Doncic still rocks the 2nd edition on-court, the Jordan Luka 3 was introduced in April 2024 just before the playoffs tipped off. Boasting IsoPlate and Cushlon cushioning, the model boasts lighter and more sustainable construction, with recycled material contributing 20% of its weight. Adding a ton of renewed attention to the signature Luka shoes line, the model is expected to debut on July 6th with the “Midnight Racer” colorway. Additional variations like the “”Photo Finish,” “Blurred Vision,” “Fundamental” and “Motorsport” are set for releases throughout July, August and September.

Below you’ll find the latest on Luka Doncic and his Jordan Brand line.