Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Sporty & Rich Brings Colorful & Clean To The adidas Handball Spezial
Whether you are sporty and/or rich, Emily Oberg’s brand has wide appeal. Rarely going outside the bounds of comfortable and essential, Sporty & Rich has...
Caroline Hu’s Debut Collection With adidas Originals Launches Exclusively At Juice
Caroline Hu is one of the fastest rising stars in the fashion industry, earning awards and broad consumer recognition for the design of her romantic,...
Aimé Leon Dore Introduces Two New Balance T500s For Summer 2024
Even as Teddy Santis leads New Balance’s MADE in USA label as in-house creative director, the relationship between his Aimé Leon Dore imprint and NB...
Kiko Kostadinov x ASICS GEL-Quantum Zientzia Releasing In Black And Gold
The partnership between Kiko Kostadinov and ASICS has unquestionably been one of the most significant drivers of the ongoing “gorpcore” trend. It’s already produced some...
Naruto And Crocs To Release A Four-Character Collection On June 6th
The Naruto Crocs collaboration first powered up back in February, highlighting the iconic anime’s two main characters in Naruto and Kakashi. Now, Crocs is expanding...
Supreme Is Releasing A Shanghai-Exclusive Nike Air Force 1
Supreme’s continuing growth of its brick-and-mortar locations took a pit stop in Shanghai, its first location in China. In what is now a tradition with...
Japan’s ALWAYTH Teams Up With adidas For A Samba Collaboration
Thanks to a cast of acclaimed collaborators, what began as an indoor soccer shoe is now one of the most fashionable pick-ups on the sneaker...
The SNS x adidas GT II Honors The 90s Rave Scene In Stockholm
Swedish retailer Sneakersnstuff (SNS) turns 25 this year, and they’re celebrating the milestone with a slate of city-specific adidas shoes inspired by the 90s rave...
Footpatrol Drapes The adidas Gazelle 85 In Light Blue Nylon
London sneaker boutique Footpatrol is finally set to release its adidas Gazelle from last year’s “Consortium Cup” design tournament. The shoes are inspired by down...