Air Jordan 1 “Fearless” For Women Introduces New Shoebox With Inverted Colors

Sneaker News October 16th, 2019 (updated)

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For a man that seems to have accomplished nearly every feat in the game of basketball, it’s rather revealing that the idea of fear is a key motivator to his success. For the Holiday 2019 season, Jordan Brand is flipping the word to “Fearless” and applying various colorways to the Air Jordan 1 Retro High OG. Aside from the split-colored patent leather joints that pair UNC blue and Chicago red, another pair of Fearless Jordan 1s is dropping exclusively for women, adorned with a dot-textured finish with black and metallic rose gold. Customary with the ladies-exclusive drops, this Air Jordan 1 also features the Jordan Wings logo pinned onto the collar. Speaking to concept of flipping fear inside out, a brand new shoe box that inverts the traditional black and red on the Nike Air packaging is also confirmed for this drop (along with custom tissue paper and a postcard). See a detailed look ahead expect a release at Jordan retailers beginning on October 22nd.