Nike just hosted an invite-only event at the Nike+ Clubhouse located at 45 Grand in SoHo, allowing invitees to test out the self-lacing Nike Mag for the first time ever. We were guided to the testing area in groups of four, and we were lucky to be the first group called on to give this 27-year-old fantasy a real spin.
The self-lacing Nike Mag features three buttons on the lateral side ankle collar – the yellow to turn on the LED lights, green to tighten, and red to loosen. The shoes itself are surprisingly lightweight and comfortable, while the self-lacing mechanism is extremely easy to use. Again, just 89 pairs will be given out to the public via the lottery drawing; to enter, you can purchase $10 tickets on the Nike+ App or on nike.com/mag.
Nike is opening up this opportunity for NYC locals to try the Nike Mag on. If interested, all you need to do is visit the Nike+ Clubhouse at 45 Grand, first come first serve. Check out our video of the self-lacing Nike Mag in action below.