Asics Gel Lyte III – Lite-Brite Guinness World Record – Fall 2009

We’re not sure if the Asics Gel Lyte III actually owns the standard for most colourways in any running shoe, but it’s clear the company owns one record.  On October 7, 2008, they more than doubled the previous mark and to this date are the owners of the Guinness World Record for Largest Lite-Brite Picture.  Their massive pegboard depicted a neon palette on the Gel Lyte III using the original hues from Hasbro’s classic toy, and those same shades are now set to see the light of day.  The Gel Lyte IIIs above are set to drop this fall, so stick with Sneaker News and we’ll keep you up to date on their release, along with any other ingenious marketing efforts.  via FRESHNESS

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