Aaron Kr. 
The inaugural World Basketball Festival invaded the work of basketball and sneakers with tons of special events, openings, and celebrity appearances, but Sneaker News kept you on top of every single minute of the action. Sneaker News was first to bring you a preview of the Air Jordan Legacy ‘For the Love of the Game’ Laser display as well as a look into the Opening Party of the Air Jordan x Atmos Pop-Up Store. Skull Candy joined in on the WBF fun as did Jay-Z who also performed on Thursday night to cap off the first night of the WBF. When D-Wade, Melo, CP3, and Michael Jordan showed up for the event, Sneaker News kept you on top with coverage throughout the day.
In other Sneaker News, Dutch artist Parra worked on yet another pair of sneaker this year, while Nike created their own special pair for its Nike AGS employees. A new Nike hybrid finally came to light, whereas a new colorways of one of 2009’s best kicks of the year was confirmed for 2011. adidas brought the heat as well, as the new Jeremy Scott and Star Wars collaboration releases were brought to light. In addition to the celebs that came out for the World Basketball Event, other big-name athletes demanded our attention by wearing some intriguing shoes. And finally, as a sign of appreciation to our loyal readers, Sneaker News launched its first Sneaker Giveaway, so stop in to get caught up on all of the World Basketball Festival Coverage and the rest of this week’s Sneaker News.
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AIR JORDAN ‘FOR THE LOVE OF THE GAME’ WBF DISPLAYS @ ATMOS & HoH
Although many words could be used to describe the wonderful display at the Air Jordan x Atmos Pop-Up Store and at House of Hoops, many were left speechless. Don’t miss out on Sneaker News’ in-depth coverage of all the installments.
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Air Jordan Lasered University Blue Collection – Detailed Photos
Air Jordan Legacy – ‘For The Love of The Game’ Laser Collection @ Atmos | Preview
Air Jordan For The Love of The Game Collection @ House of Hoops
Air Jordan Legacy – ‘For The Love of The Game’ House of Hoops Showcase Preview
Air Jordan Legacy – ‘For the Love of the Game’ Display @ House of Hoops
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WORLD BASKETBALL EVENTS
The World Basketball Festival kicked off on Thursday night with a friendly basketball game held inside New York City’s most storied theater stages and continued on with a special event at Rucker Park in Harlem, NYC.
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Michael Jordan Breakfast Club Finale Event Recap
World Basketball Festival Opening Night @ Radio City Music Hall
Air Jordan x Atmos Pop-Up Store Opening Party
Dwyane Wade & Chris Paul @ House of Hoops in Harlem, NYC – Event Recap
World Basketball Festival Displays @ NikeTown NYC
World Basketball Festival Showcase Event in China
Air Force 1: The Anatomy of an Urban Legend – Trailer
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JAY-Z x NIKE AIR FORCE 1 ‘ALL BLACK EVERYTHING’ CHARITY AUCTIONS
Jay-Z lent his All-Black-Everything motif to a special set of Air Force 1s that are to be auctioned off for his Shawn Carter Scholarship Fund charity.
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Jay-Z x Nike Air Force 1 ‘All Black Everything’ WBF eBay Auctions
Jay-Z x Nike Air Force 1 HOV ‘All Black Everything’
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WBF CELEBRITY FEET: 8/7- 8/13
The World Basketball Festival brought out Jordan fans from all around, include Michael Jordan himself who wore an event-themed pair of his own shoes.
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Celebrity Feet: Michael Jordan + Team Jordan Brand at Rucker Park
Celebrity Feet: NBA Stars Courtside at WBF Radio City Event
Celebrity Feet: Bun-B + Gentry Humphrey @ Air Jordan x Atmos Opening
Celebrity Feet: Bun B + Jadakiss @ Air Jordan x Atmos Opening
Celebrity Feet: Fabolous @ Air Jordan x Atmos Opening
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SKULL CANDY x JORDAN BRAND & PLAYER FIGURINES @ ATMOS
Skull Candy collaborated with Jordan Brand to release a limited-edition combo set of Skull Candy headphones and Air Jordan Retros.
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Skull Candy x Air Jordan VII (7) – ‘For the Love of the Game’
Skull Candy x Air Jordan IX (9) – ‘For the Love of the Game’
Jordan Brand ‘For the Love of the Game’ WBF Figurines @ Atmos Harlem
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NIKE DUNK HIGH – ‘DUBAI’
The Nike AGS crew received a reward in the form of a special edition Nike Dunk High that featured special graphics and impeccable lasering on the heel.
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Nike Dunk High – ‘Dubai’ – Employee Only
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NIKE AIR MAX MODULAR 95 SI – NEON
BW met 95 in this first look at an actual pair of the Nike Air Max Modular SI in a Neon colorway.
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Nike Air Max Modular 95 SI – Neon – New Images
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CELEBRITY/NFL FEET: 8/7 – 8/13
LeBron James borrowed his pal Jay-Z’s theme of All-Black-Everything with a pair of kicks, while Terrell Owens showed us once again that he might be the biggest sneakerhead in the NFL or perhaps all of pro sports.
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Celebrity Feet: LeBron James – Nike Air Max Griffey 1 – Triple Black
Celebrity Feet: Terrell Owens – Nike Zoom Kobe V iD ‘Cincinnati Bengals’
NFL Feet: Terrell Owens – Air Jordan III (3) Cleats – White – Grey
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NIKE AIR GRIFFEY MAX 1 – WHITE – BLACK – SPORT RED | SPRING 2011
Sneaker News brought you tentative look at an upcoming Air Griffey Max 1 colorway that pays tribute to his All-Star year with the Cincinnati Reds.
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Nike Air Griffey Max 1 – White – Black – Sport Red – Metallic Silver | Spring 2011
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STAR WARS x ADIDAS ORIGINALS – FALL 2010 COLLECTION
adidas used ‘the Force’ in the next installment of the Star Wars x adidas Originals collaboration, which led to high praise across the board.
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Star Wars x adidas Originals – Fall 2010 Collection
Star Wars x adidas Originals Conductor Hi ‘Super Death Star’ – Fall/Winter 2010
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PARRA x CONVERSE (PAINT THE TOWN) RED
Dutch artist Parra partnered up with Converse to release a special pair of the Chuck Taylor High, with proceeds going to the (RED) campaign.
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Parra x Converse All Star ‘(Paint the Town)’ RED | Release Info
Parra x Converse Paint The Town (RED) Chuck Taylor High
Parra x Converse (Paint the Town) RED Teaser
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JEREMY SCOTT x ADIDAS ORIGINALS – FALL 2010
It’ll be impossible to pin these wings to the ground, as Jeremy Scott’s magic touch with adidas drew a large crowd once again.
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Jeremy Scott x adidas Originals – JS License Plate
Jeremy Scott x adidas JS Wings 2.0 – White Marble
Jeremy Scott x adidas JS Wings 2.0 – White – Black
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NIKE AIR MAX 90 ‘INFRARED’ GIVEAWAY
Sneaker News launched its first ever Giveaway as a way to give back to the loyal readers. The Giveaway is still live so don’t forget to read on and enter the contest!
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Sneaker News Nike Air Max 90 ‘Infrared’ Giveaway
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