Updated February 21st, 2024: Official images of both colorways of the C.P. Company x ASICS GEL-Quantum 360 VIII have surfaced. This collaboration is scheduled to release on February 22nd globally; see the Where To Buy sections below.
WHERE TO BUY
C.P. Company x ASICS GEL-Quantum 360 VIII
US 02/22/2024 Thursday
Retailer | Release type | Status |
---|---|---|
ASICS | Sold Out | Sold Out |
Concepts | Standard | Check Site |
SNS | Standard | Check Site |
WHERE TO BUY
Italian outdoor purveyor C.P. Company has joined forces with ASICS to deliver a vivid, eye-catching spin on one of the athletic brand’s more robust lineages in their running category.
Praised for their ingenuity with garment-dying techniques, C.P. Company brings their affinity for loud pop via a monochromatic caution yellow shade on the ASICS runner. The brand initials appear at the toe-box via a raised rubber; that same elevation of material makes up the design lines of this new iteration of the GEL-Quantum 360 saga, itself boasting a newly modified GEL cushioning set-up beneath.
C.P. Company will host a pop-up on January 19th and 20th during Paris Fashion Week where this collaboration will be on display alongside a second unseen colorway. This lays the groundwork for yet another exciting brand partnership that will likely result in several footwear collaborations in the future as well as the potential for co-branded apparel.
In other ASICS news, get a closer look at the Kiko Kostadinov ASICS mule from this GEL-NOVALIS family.