SMILEY And Reebok Unveil The Final Installments Of Their 50th Anniversary Collection

Michael Le October 14th, 2022 (updated)

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In honor of the icon’s 50th Anniversary, SMILEY teamed up with Reebok for an expansive collaborative offering. And following the partnership’s debut back in April, the two are finally ready to introduce the final installments of the collection.

Part two borrows the design principles of its predecessor’s Classic Leather Pump, applying them to the equally-beloved Instapump Fury. Retailing for $200 USD, the shoe features a vibrant, all-over gradient, whose pink and orange tones play into and amplify the SMILEY-inspired graphics adjacent.

The third and final part closes out SMILEY’s 50th Anniversary with a bang, delivering much more than a single shoe. From the Club C 85 to the Shaq Attaq, the finale taps into Reebok’s vast catalog to “spread positivity” and “invoke happiness.” Alongside incorporating a range of playful, uplifting colors — such as light blues, pinks, and complementary pastels — the selection pays bold homage to the ubiquitous symbol, which sits front and center on every silhouette.

For a full look at the SMILEY x Reebok collection’s closing acts, see below. Available in unisex sizing, both parts are scheduled to release through Reebok.com/smiley on October 28th.

In other news, the PUMA MB.02 Supernova releases later this week.