Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently on its 38th signature model, aptly named the Jordan 38, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – has enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or parts of sets (i.e. “Defining Moments Pack,” “Countdown Pack,”) and collections (i.e. Bin 23). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether or not they feature “NIKE” and “NIKE AIR” branding like their inaugural pairs or “JORDAN” and Jumpman logos. Nevertheless, the line is alive and well, having helped its subsidiary achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Over the past 38 years, the Air Jordan range has hosted high-profile collaborations with UNDEFEATED and Supreme, among others. In recent years, collaborative efforts have garnered unprecedented attention. These include pairs co-created with Virgil Abloh’s OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Air Jordan 1 Low Spruces Up In “Oxidized Green”

We covered news about an upcoming Air Jordan 1 Mid “Oxidized Green” just a few days ago, and now the same colorway appears on a...

By Andrew Rizzo May 17, 2024
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“Midnight Navy” Marks A Sleek Air Jordan 1 Low

Nike’s strategy of planting Air Jordan 1 High colorways onto their low-cut siblings is well established by this point. The upcoming Jordan 1 Low “Mocha”...

By Matt Varga May 17, 2024
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The Women’s Air Jordan 1 Brooklyn Goes Goth

The Air Jordan 1 has expanded its limits in terms of design inspiration, dabbling into the world of punk with the Air Jordan 1 Low...

By Sneaker News May 16, 2024
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Air Jordan 1 Low “Reverse Panda” Gets A Touch Of Gold

The Air Jordan 1 Low has been at it for a long time. Serving as a tentpole of seasonal offerings for decades now, the reimagining...

By Matt Varga May 16, 2024
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Jayson Tatum Heads Back To The Conference Finals With Bleached Jordan Tatum 2s

The Boston Celtics have just advanced to the next round in the Playoffs, quickly handling the undermanned Cleveland Cavaliers to move on to the 2024...

By Sneaker News May 16, 2024
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Air Jordan 12 “Bloodline” Releasing January 2025

Jordan Brand looks to revive the “Bloodline” series with this upcoming Air Jordan 12 Retro release next year. Originally believed to be a re-issue of...

By Sneaker News May 16, 2024
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The Air Jordan 17 Low “Lightning” Won’t Drop On SNKRS

Perhaps one of the biggest surprise Jordan Retro releases of 2024 is undoubtedly the return of the Air Jordan 17 Low “Lightning”, a sneaker famously...

By Sneaker News May 16, 2024
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First Look At The Air Jordan 4 RM “Canyon Rust”

We got a glimpse at the all-new Air Jordan 4 RM thanks to Nigel Sylvester a few weeks ago, and now official retailer images of...

By Andrew Rizzo May 16, 2024
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Exposed Edges Appear On The Air Jordan 1 Mid “Oxidized Green”

Consistent as ever, the Air Jordan 1 Mid continues delivering a wide range of styles. It might not be held in high regard among Jordan...

By Andrew Rizzo May 15, 2024
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