Another Sunrise Sheds Light On The Text-Heavy Nike Air Max Plus

Sneaker News July 13, 2025

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The science behind the Air Max Plus‘ global takeover is simple. In fact, it’s the exemplar of the perfect package that consists of forward-thinking innovation, revolutionary design, and strong original colorways. The Tuned Air icon is back again, repurposing the iconic “Sunrise” in an all-new style that’s been making headwinds in 2025.

You might’ve caught a glance here or there of this Air Max Plus that proudly displays its game-changing cushioning via a bold and enlarged text on the upper. “Tuned Air” hardly hides on this 2025 iteration of the silhouette, and Nike has chosen to touch back to its ’97 roots by applying the Sunrise gradient fade in total orange and lightning yellow exclusively on the italicized overlay. The laces are struck with the same hue of electric yellow, white the orange and yellow pairing appears beneath on the outsole. The rest of the build is blocked in black to create the perfect remix of the iconic original.

This Air Max Plus will arrive soon on Nike.com for $180; see the official images ahead and stay tuned for updates on our Sneaker Release Dates page and SneakerNews on X.