The New Balance 2002R Lights Up “Incense”

Available now via retailers.

Matt Varga July 1st, 2025 (updated)

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New Balance’s chokehold on everything neutrally-shaded rolls on regardless of the season. In similar fashion, the New Balance 2002R has become a readily available proposition, a cooldown from the collaborative run it enjoyed shortly after its reintroduction.

The two arms collide with the New Balance 2002R “Incense,” seemingly put forth as a goes-with-anything sort of colorway that’ll meet daily wear year-round. While again, NB’s monopoly on everything grey means that there’s a ton of comparison points available for this shoe, it’s hard not to think of Teddy Santis’ New Balance 993 from Spring/Summer ’24. White outlines on the N logo at the quarter help distinguish and overall break up the palette, but the easy matching opportunities should hold up all the same.

An official NB.com launch for the New Balance 2002R “Incense” is likely coming in short order, but pairs are available early via Dick’s Sporting Goods. Sizes are, indeed, going fast, so check the “Where To Buy” links included below to pick up yours.

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WHERE TO BUY

Mens New Balance 2002R

SKU: U2002RB

RETAIL PRICE: $145

RELEASE DATE: Jun 27, 2025

US 06/27/2025 Friday

Retailer	Release type	Status
DICK'S	Standard	Check Site

US 2025

Retailer	Release type	Status
New Balance US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.