The Jordan Heir Wants You To “Be Seen”

And with this palette, it won't be hard.

Matt Varga June 20, 2025

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Summer hoops season is in full effect, and the Jordan Heir is here to help you make as splashy a first impression as possible. The brand’s first unisex basketball model, crafted with insights and considerations from the Jumpman’s roster of female athletes, marches on with another vibrant looker, beckoning the wearer to “Be Seen.”

This variation almost strikes as almost a combination of the Jordan Heir’s first few looks, pairing the kaleidoscopic array of the “Heir Collective” with the fiery top notes of the “Peach Jam.” To that end, “Hot Punch” coats much of the upper, with the bottom half of that section split between “Laser Orange,” “Cyber,” and a soft lavender, finishing off a quarter with “Photo Blue” piping on the TPU cage. With serious on-court bonafides like a Cushlon 3.0 drop-in midsole and the aforementioned containment cage, it’s not all just aesthetics, but the visuals with this pair make it a hard one to miss.

The Jordan Heir “Be Seen” is available now via Nike.com, clocking in at $115 and up for grabs in extended women’s sizing through W16.5. Pick up a pair using the “Where To Buy” links embedded belo.

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WHERE TO BUY

Womens Jordan Heir "Be Seen"

SKU: FZ2471-601

RETAIL PRICE: $115

RELEASE DATE: Jun 20, 2025

US 06/20/2025 Friday

Retailer	Release type	Status
Nikestore US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.