The Jordan Luka 4 “Pure Money” Signals Fresh Start For Star And Squad

The Slovenian's first full season in LA awaits.

Sneaker News June 19, 2025

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After Dallas Mavericks GM Nico Harrison pulled the trigger on what many deem the most notorious trade in NBA history, Luka Doncic has slowly embraced the next chapter of his NBA career. Despite playing in 30+ games in the regular season and Playoffs, the Slovenian is really looking at 2025-2026 as the start of his Laker era. New shoe, new owner, and a new physique has Luka ready to embark on a legit revenge tour and bring Los Angeles back to the Finals front.

With several colorways of his new Luka 4 signature shoe having already dropped, Jordan Brand is looking to continue telling stories of his life while bridging a connection to Michael Jordan’s legacy. This upcoming White/Pure Platinum/Metallic Silver colorway draws quick ties to the Air Jordan 3 “Pure Money”, although the two don’t really share much beyond the all-white base. Luka’s pair has plenty more shiny silver, while the translucent outsole isn’t found on its Retro counterpart. Still, the comparisons are understandable.

A release date for this Jordan Luka 4 release hasn’t been announced, although some retailers have July 8th pegged as the next drop date. Whether or not these are the one in question will be updated on our Jordan Release Dates page.