Where To Buy The Nike Air DT Max ’96 “Love Letter To Connie”

Retail release on 5/7, SNKRS drop on 5/9.

Matt Varga May 6, 2025

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With the NFL Draft now in the rearview mirror, Coach Prime is (at least momentarily) shifting the spotlight onto the previous generation of the Sanders clan. The latest Deion Sanders shoes, the Nike Air DT Max ’96 “Love Letter To Connie,” are a rosy dedication to Momma Prime, releasing on May 7th via retailers with a $170 sticker price. Interestingly, SNKRS will host its launch on May 9th, offering up two potential chances to grab this sentimental gridiron pair.

We’ve compiled a list of stockists within our “Where To Buy” widget included below — tap in for direct pick-up links once this shoe drops. Further down, you can catch multiple images galleries and a further breakdown of what this colorway has to offer.

WHERE TO BUY

Mens Nike Air DT Max '96 "Love Letter To Connie"

SKU: IF1617-600

RETAIL PRICE: $170

RELEASE DATE: May 9, 2025

US 05/09/2025 Friday

Retailer	Release type	Status
Nike SNKRS US	Sold Out	Sold Out

US 05/07/2025 Wednesday

Retailer	Release type	Status
KICKS CREW	Aftermarket	Aftermarket
Finish Line	Standard	Check Site
JD Sports US	Standard	Check Site
TAKOUT NY	Standard	Check Site
SNIPES US	Standard	Check Site
Foot Locker	Sold Out	Sold Out
Sneaker Politics	Sold Out	Sold Out

Show All Releases

Get on the Where to Buy list

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Additional Retailer Images Of The Nike Air DT Max ’96 “Love Letter To Connie” (Sneaker Politics)

: Nike Air Max DT ’96 “Love Letter To Connie” Sneaker Politics

: Nike Air Max DT ’96 “Love Letter To Connie” Sneaker Politics

: Nike Air Max DT ’96 “Love Letter To Connie” Sneaker Politics

: Nike Air Max DT ’96 “Love Letter To Connie” Sneaker Politics

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Since rekindling the relationship with Nike, Deion Sanders’ shoes have largely recaptured their market share by focusing on the gridiron, letting loose Falcons and 49ers-themed editions of both the Nike Air Diamond Turf and DT Max ’96. However, with some of the pairs queued up for 2025, the inspiration for his signature line is now shifting into more abstract fare, including the familial edition on tap. Combining rich “University Red” and “Red Crush” within the jagged leather panels that define the model, the shoe softens up in its finer details, including a cursive “Love You Ma” stamp on the insole and the “Always Be Yourself” motto stitched into the interior collar.

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.