Action Bronson’s New Balance 990v6 “Ainozama” Drops Tomorrow

A wide release after the initial SpecializingInLife launch.

Matt Varga April 24, 2025

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Bam Bam is back at it. While the Action Bronson Baklava Megastore spotlighting all of his fashion and culinary endeavors in NYC, fans across the globe will have their best chance to get in on his latest New Balance work on April 25th. The Action Bronson New Balance 990v6 “Ainozama” is queued up for a wide release via NewBalance.com and partnering retailers.

Build on the rapper’s usual multi-color design language, the “Ainozama” most crucially diverges from the previous “Untitled” with a swatch of beige suede enveloping the design, leaning away from the white-heavy look of its predecessor. Additionally, it adds some earthy contrast for the more vibrant hues of “Hi Pink,” “Royal Blue,” burgundy and bright teal up top. The larger Action Bronson New Balance canon has always worn wide-ranging influences, but this particular colorway may wear his most off-the-wall yet, marketed with the sub-head “Citizen of the World” and said to “pull its exuberant tones from luscious jungle environments” and overall representing a “souveneir of memories.”

As mentioned throughout, the Action Bronson New Balance 990v6 “Ainozama” gets its widest release on April 25th, retailing at $220 across all channels. We’ve assembled a list of stockists receiving pairs like Sneaker Politics and Extra Butter within our “Where To Buy” section — tap in below to get your raffle entries in.

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WHERE TO BUY

Mens Action Bronson x New Balance 990v6

SKU: U990AT6

RETAIL PRICE: $220

RELEASE DATE: Apr 25, 2025

US 04/25/2025 Friday

Retailer	Release type	Status
KICKS CREW	Aftermarket	Aftermarket
New Balance US	Standard	Check Site
Sneaker Politics	Standard	Check Site
Concepts	Standard	Check Site
Extra Butter	EQL	EQL
END.	Raffle	Check Site
UpThere	Raffle	Check Site

Show All Releases

Get on the Where to Buy list

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.