The New Balance 550 Pushes Vintage Aesthetics In “Dark Juniper”

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Matt Varga March 11th, 2025 (updated)

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There was a brief moment towards the end of 2024 when we thought the New Balance 550 might be taking a hiatus. Absent from the new releases newswire for a few months, the Steven Smith product is back in full effect to begin 2025, assuaging fears of it being shelved and still serving up its throwback DNA in a slew of fresh looks. The New Balance 550 “Dark Juniper” is the latest, a largely two-tone affair that’s already dropped in women’s sizing.

While faux-aged aesthetics are part of what catapulted the New Balance 550 to the forefront of sneakers at the start of the decade, this release demonstrates that there’s still meat left on the bone. A switch to suede on the collar and lowermost eye-stay panel adds both textural contrast and some aesthetic depth, departing from the off-white on the leather for a more unadulterated snow shade. Save for that, this colorway offers up a blocking scheme we’ve already seen plenty, pasting pine green pockets throughout the profile with select speckled patterning for a closing piece of visual intrigue.

The New Balance 550 “Dark Juniper” is available now via NB.com in women’s sizing, retailing for $120.

WHERE TO BUY

Womens New Balance 550

SKU: BBW550PE

RETAIL PRICE: $120

RELEASE DATE: Mar 9, 2025

US 03/09/2025 Sunday

Retailer	Release type	Status
New Balance US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.