Jordan Brand is thinking pink on Jayson Tatum’s signature shoe. Following a Nike Kobe 9 EM PE for breast cancer awareness in honor of hoops legend Kay Yow, the Jordan Tatum 3 is being shipped off in a likeminded pink colorway of its own.
The gallery below comes to us from collector and reseller @dangnicekicks, showcasing a vibrant design featuring multiple pink shades across leather, mesh, and a variety of other synthetic materials. While it doesn’t bear the Kay Yow logo like the Kobe 9 and select “Aunt Pearl” Kevin Durant shoes, the mission is one and the same; raise awareness for the disease that produces 300,000+ new cases every year.
The “Breast Cancer Awareness” Jordan Tatum 3 PE is currently being delivered to select Jordan-sponsored schools and will not see a public release. The next Jayson Tatum shoe on our Jordan Release Dates page is a tropical “Sail” Tatum 3 releasing March 4th.




