The New Balance 550 “Twilight Haze” Is Available Now

Check our "Where To Buy" section for direct links.

Matt Varga March 13th, 2025 (updated)

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We’ll leave it to you to decide whether it’ll creep back into your personal inspo materials, but the New Balance 550 is becoming a familiar face on our end once again. A brief hiatus from releasing new colorways has entirely reversed course as we’ve gotten into 2025, adding a heavy slate of upcoming and just-released pairs to monitor. In the latter camp, the New Balance 550 “Twilight Haze” just hit New Balance channels, carrying some seasonal flair with it.

While the retro basketball model has always tended towards simplistic style, this truly takes that up (or down?) a notch. It’s a two-tone split between pure white and rosy “Twilight Haze,” and that description might even be overstating things. Most of the shoe is clad in snowy flat leather, interrupted with slightly tined mesh underneath the color and down the throat of the shoe.

The New Balance 550 “Twilight Haze” is available now via NB.com, up for grabs in women’s sizing for $110. Hit the links ahead under “Where To Buy” to pick up yours.

WHERE TO BUY

Womens New Balance 550

SKU: BBW550VC

RETAIL PRICE: $110

RELEASE DATE: Feb 19, 2025

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5

See More Sizes

US 02/19/2025 Wednesday

Retailer	Release type	Status
New Balance US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.