Nike Says Its New $100 Air Max Shoe Is Fire

Echoes of Air Max past for the brand-new model.

Matt Varga February 19, 2025

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Though spotlighted product like the Nike Air Max DN8 steals the headlines, Beaverton has continually updated the Air Max line with a litany of more low-key options: the Correlate, Dawn, Bolt, Fury, Portal — the list goes on for ages. As the Swoosh’s 2025 offerings come clearer into view, that lifestyle crowd is gaining another member, the Nike Air Max Fire.

The eye is immediately drawn to the curvilinear graphic ridges on the upper, leading into a reversed Swoosh that cuts through the heel. Mixed media is applied in heavy doses throughout the layered composition, with ballistic mesh on tap for the foundation and textured synthetics running around the profile through the eyestays.

While each of these sort of Air Max propositions pull from the Swoosh backlog, the most easily identifiable aspects here is the sectioned sole a la the Air Max Plus. Said ridges that run from the quarter to the forefoot also call to mind the Tailwind series, rendered almost as a wavier version of the sharp triangular shapes on the Tailwind 1.

For this initial delivery, Nike has three colorways queued up: “Triple White,” “Triple Black” and and a fittingly fiery “Black/Red.” The Nike Air Max Fire should be emerging on Nike.com as a part of the Spring/Summer slate — retail is set at $100. If this new model has caught your eye, check in periodically to the Sneaker Release Dates.

1 of 8

WHERE TO BUY

Mens Nike Air Max Fire

SKU: IF2621-100

RETAIL PRICE: $100

RELEASE DATE: 2025

US 2025

Retailer	Release type	Status
Nikestore US	Standard	Check Site

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1 of 8

WHERE TO BUY

Mens Nike Air Max Fire

SKU: IF2621-003

RETAIL PRICE: $100

RELEASE DATE: 2025

US 2025

Retailer	Release type	Status
Nikestore US	Standard	Check Site

Show All Releases

Get on the Where to Buy list

1 of 8

WHERE TO BUY

Mens Nike Air Max Fire

SKU: IF2621-005

RETAIL PRICE: $100

RELEASE DATE: 2025

US 2025

Retailer	Release type	Status
Nikestore US	Standard	Check Site

Show All Releases

Get on the Where to Buy list

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.