Sneaker News Reebok continues to ramp up its efforts to grow their brand within the game of basketball. After announcing a multi-year extension with one of the league’s most compelling athletes in Angel Reese, Reebok has now announced a partnership with the WNBA, making them an authorized footwear supplier for the league for years to come.
While details of this partnership haven’t been revealed, this newfound union is an opportunity for the brand to showcase its new products. In addition to the Engine A, which debuted on Reese earlier this season, Angel will be getting her own signature shoe in 2026 (she will be just the second WNBA athlete with a Reebok signature shoe).
“The WNBA continues to grow with iconic brands, and we look forward to Reebok joining us in driving women’s basketball to new heights and inspiring the next generation,” said WNBA Chief Growth Officer Colie Edison.
Reebok will look to add to its WNBA roster of athletes, which already includes Reese and Lexie Brown of the LA Sparks.
“Reebok has always been committed to supporting the growth of the sport, and now with a strong plan, the right resources, and the welcoming arms of the WNBA, we’re ready to dive in headfirst with everything from product to players and more,” said President of Reebok Basketball Shaquille O’neal.
Earlier in October, Nike announced its continued investment in the WNBA via a 12-year partnership extension. This long-term commitment includes global outfitting, merchandising, marketing and content partnership opportunities.
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