The New Balance 998 “Incense” Just Released Ahead Of Schedule

Available now via Todd Snyder.

Andrew Rizzo November 19th, 2024 (updated)

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Updated November 19th, 2024: The New Balance 998 MADE in USA releases on November 21st via NewBalance.com, retailing for $210.

WHERE TO BUY

Mens New Balance 998 Made In USA

SKU: U998IC

RETAIL PRICE: $210

RELEASE DATE: Nov 21, 2024

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5

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US 11/21/2024 Thursday

Retailer	Release type	Status
New Balance US	Standard	Check Site
Sneaker Politics	Standard	Check Site

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Original article published on November 15th, 2024:The Teddy Santis-designed New Balance FW24 “Made In USA” collection ends with the New Balance 998. Here we have the “Incense” colorway, one of two November 2024 arrivals alongside the “Navy.”

Vintage aesthetics loom large on the tongue, which differs greatly from your average 998 when it comes to both materials and branding. Traditional pebbled leather is dropped in favor of smooth fabric and exposed foam, complemented by a throwback New Balance 998 tag. Light blue lining comprises the interior of the shoe, balanced out by yellow hits around the heel and toe box. The quarter and toe overlay, meanwhile, appear in premium tan nubuck.

The New Balance 998 “Incense” retails for $210 and is available now via Todd Snyder. If you’re unable to cop, a newbalance.com release expected to occur in late November 2024. See official images below and take advantage of the purchase links in our “Where To Buy” section if you’re set on picking up a pair.

Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.