New Balance 990v6 “Purple” Is Available Now

Hit the "Where To Buy" section ahead for direct links.

Matt Varga March 6th, 2025 (updated)

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.

Since emerging in 2022, the New Balance 990v6 has become one of the signature lifestyle offerings for the Boston giant, hosting both accessible MADE in USA colorways as well as some of the defining collabs from the last few years (see the Kith New Balance “MSG” or two pairs of Action Bronson New Balance 990v6 in 2023.) For those who can’t justify the price tag, retail or resale, on either of those categories, Boston creatives have still got you covered, rolling out a general release “Purple/Navy” colorway that just hit their site.

Presenting a suitable daily driver option, an aquatic blend of the two titular tones takes center stage, painting the two adjacent pastel hues on most of the real estate of this shoe. Underfoot, the New Balance 990v6 doesn’t reinvent the wheel, and a classic combination of white, grey & black keeps the design in very grounded territory. Each edition of the 990x series iterates further on comfort technology, and the 990v6 is no exception, so trust and believe that if you choose to pick up this shoe, you’ll get yourself once of the easiest rides currently on the market.

The New balance 990v6 “Purple” is available now via NewBalance.com, retailing for $200. Hit our “Where To Buy” section just ahead to get your hands on a pair.

WHERE TO BUY

Mens New Balance 990v6

SKU: U990PP6

RETAIL PRICE: $200

RELEASE DATE: Jun 20, 2024

US 06/20/2024 Thursday

Retailer	Release type	Status
New Balance US	Standard	Check Site

Get on the Where to Buy list

1 of 6

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.