The DTLR x New Balance 2002R “Purple Noir” Glows In The Dark

Bright colors fuel a playful design.

Andrew Rizzo May 8th, 2024 (updated)

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Building on a series of successful collaborations in recent years, New Balance and DTLR are back at it again with a retailer-exclusive New Balance 2002R.

The design works in a variety of unique materials and colors to produce an unequivocally unique look, a tall order for a model that’s released in countless colorways. Iridescent “Purple Noir” panels appear just above the sole, complemented by black suede overlays and grey ripstop at the base. Meanwhile, neon green accents grace the tongue lining and forefoot portion of the sole so as to produce an energetic mix. As far as the details you don’t see, the shoes come with glow-in-the-dark tongues, back tabs, and ABZORB heel units, injecting even more playful flair.

The DTLR x New Balance 2002R “Purple Noir” drops exclusively in-store and online at DTLR.com on May 17th. Adult ($165), grade school ($105), and pre-school sizes will be made available ($95). Enjoy detailed campaign images below and return to our “Where To Buy” section for direct purchase links upon the shoe’s release.

WHERE TO BUY

Mens DTLR x New Balance 2002R "Purple Noir"

SKU: m2002rhi

RETAIL PRICE: $165

RELEASE DATE: May 17, 2024

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5

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US 05/17/2024 Friday

Retailer	Release type	Status
DTLR	Standard	Check Site

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.