New Balance 550 Golf Shoes Are Coming Soon

From the court to the street to the green.

Sneaker News April 21, 2024

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In the late 1980s, the New Balance 550 began its journey on the hardwood floor as a basketball shoe. In 2021, it became a mainstay on the streets thanks to a successful retro revival. In 2024, it’s now relegated to golf — a field where classic Retro models go to find new life.

The New Balance 550 Golf SL, revealed here in a fitting white/green colorway, is the latest in a line of classic icons that have found its way to the mature sport. Dunks, Air Force 1s, Jordans, Stan Smiths, you name it — they all received the proper modifications to be fit for eighteen holes. For the 550, New Balance added waterproof microfiber leather uppers and their NDurance® spikeless rubber outsole as a means to maintain the casual style of the silhouette.

Expect a release online on newbalance.com for $140 on April 23rd, with more colorways likely to follow suit.