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Before we get into the details of POIZON, we have to address what’s been going on in the world of sneakers and luxury goods. Counterfeits may have been around long before the age of the internet, but the standards of unauthorized manufacturing have leveled up to the point where discerning a real product from a “rep” is getting increasingly challenging.

Avid sneakerhead Tejumola Oriade tells us: “My experience with buying fakes occurred to me as a personal shopper…where I (accidentally) bought a replica of the Nike OFF WHITE Air Jordan 1 High Chicago, which felt so bad because I paid thousands for it…”

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Investing your hard-earned money on a pair of kicks you’ve been eyeing shouldn’t be a risk. But lo and behold, we’re in an era where even the original brands and the most experienced “legit checkers” themselves can tell them apart.

POIZON overarching mission battles the counterfeit market, striving to transform online shopping for premium goods is often fraught with uncertainty. POIZON is set on revolutionizing the shopping culture by employing state-of-the-art authentication processes that combine human expertise with AI technology.

Their authentication process begins with an inbound inspection and a quality control analysis to ensure that the product itself is in tip-top, brand-new shape. The authentication portion continues with an in-hand inspection that ensures everything from the product to the packaging to the tissue paper that lines the interior is up to par with manufacturers.

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Then, the authenticator places the shoes into an automated guided vehicle, which sends them into the AI Authentication process with their state-of-the-art authentication lab. The product undergoes rigorous examination using lab equipment. It finally wraps up with the security tags and anti-counterfeit packaging including unique QR codes that lead to certificates and additional information. Based on what we’ve seen in marketplaces, this is the most rigorous process we’ve encountered yet. You can see an overview of their authentication in their video below.

Currently, POIZON offers complimentary AI authentication services that remotely gives you authentication results in under 3 minutes. This feature alone makes it an invaluable daily resource. Simply download the app, and begin submitting your sneakers and luxury items for immediate peace of mind!

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There’s an immense sense of relief knowing how seriously POIZON takes authentication. So, let’s dive into the core purpose of the marketplace – buying and selling. The process is familiar: if you’re a buyer, you can simply browse their vast catalog of premium items and make your purchase when ready. The seller ships the item to POIZON to undergo their rigorous authentication process. Upon verification, the item is shipped to you. If you’re the seller, you’ll receive your funds once the items passes authentication. Easy, right?

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POIZON Group has established itself as a global platform with over 550+ million users, 400 brands, and half million items. If there’s a specific item you’re after, chances are, you’ll find it on POIZON. But it’s not just the breadth of users and products that impressed us, but rather their unique authentication process and their mission to fight the counterfeit market. It’s that x-factor that might make shopping for premium goods a safe experience again.

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