The ASICS uprise has been growing steadily over the last five years as the Japanese brand’s running shoe catalog, specifically from the beloved 2000s era, is getting the proper recognition it deserves. Not only does its archival models stand up to what any other brand is offering, ASICS has arguably done the best work in terms of creating updated and modern iterations to run at cruise control alongside its established hits, which is why the athletic sportswear company is one of the most sought-after brands on the market.
That said, sneaker boutiques across the globe are elevating the in-store merchandising game, and this incredible brand display at Shinzo in Paris is simply a dream for anyone who has prioritized ASICS as their favorite brand in their shoe rotation. Sharing these images on their Instagram, this “Stairway To Heaven” is a pedestal for the brand and its current offerings, which include the mainstays such as the GEL-Kayano 14 and GT-2160 and the experimental projects like the GEL-Quantum Kinetic.
If you’re in Paris, save Shinzo on your preferred maps app because it’s simply a must-see. Shopping online? See what’s available now on ASICS.com.