Kith Celebrates National Cereal Day With Limited Fruity Pebbles Capsule And Early Shoe Release

Start your morning off right.

Sneaker News February 29, 2024

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Kith is celebrating National Cereal Day with a loaded capsule of exclusive cereal boxes, treats, and an early release of the upcoming Nike LeBron 4 “Fruity Pebbles” on March 1st.

The Nike LeBron 4 “Fruity Pebbles” first made history back in 2006 as a Player Exclusive made just for LeBron James. Inspired by his favorite childhood cereal, this unique LeBron 4 is easily recognized for its pattern of fruit-flavored treats that cover the mudguard of the shoes. Interestingly enough, these were officially dubbed “Cereal” as they were not created in partnership with the Post brand cereal. For 2024, Nike has officially partnered up with Fruity Pebbles for its first-ever retail release on March 7th, 2024. However, Kith will launch the shoes in limited quantity on March 1st at Kith locations in the U.S. and Toronto.

: Nike LeBron 4 “Fruity Pebbles” Releasing at Kith on 3/1 (wider launch on 3/7)

: Nike LeBron 4 “Fruity Pebbles” Releasing at Kith on 3/1 (wider launch on 3/7)

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From March 1st through the 17th, Kith will release a colalborative limited edition Fruity Pebbles cereal box. The official photos below reveal Ronnie Fieg’s label co-branded with the iconic morning breakfast. The limited edition bowl will also release exclusively at Kith beginning March 1st.

: Kith x Fruity Pebbles Cereal Box Releasing at Kith on 3/1

: Kith x Fruity Pebbles Cereal Box Releasing at Kith on 3/1

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The round out the celebration, Kith has cooked up three new flavors of their ice cream inspired by LeBron James. Dropping during the March 1st-17th window is The King’s Breakfast (available at all Kith locations), the Sweet Shot (SoHo & West Hollywood), and the West Coast ((SoHo & West Hollywood).

: The King’s Breakfast Kith Treats limited edition flavor

: The Sweet Shot Kith Treats limited edition flavor

: The West Coast Kith Treats limited edition flavor

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If you’re interested in just the shoes, the Nike LeBron 4 “Fruity Pebbles” launches on March 7th, 2024 for $250 on SNKRS and select Nike Basketball retailers.