Skate And Surf Brand “Always Do What You Should Do” Takes On The adidas Superstar

Loaded with thoughtful, uplifting details.

Andrew Rizzo February 16, 2024

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London brand “Always Do What You Should Do” is set to debut its first ever footwear collaboration, joining forces with adidas to present a playful take on the iconic Superstar. The co-designed iteration draws from ADWYSD’s roots in skating and surfing culture, as well as the brand’s commitment to inclusivity, fun, and just having a good time in general.

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A synthetic leather upper preps the adidas Superstar for any number of outdoor activities, complete with a reflective heel tab that hosts the trefoil logo in green. The Always “@” logo introduces itself prominently on the pair’s skate-friendly, puffy tongue, then repeats on two sets of oversized laces in purple and green coloring. Even more brand callbacks appear underfoot, the left sole displaying a map of New Zealand (where the brand originated) while the right sole boasts a stamp reading “Tell Your Friends You Love Them” in true ADWYSD fashion.

The always x adidas Superstar will see its first release on February 17th at alwaysdowhatyoushoulddo.com, soon followed by a wider adidas.com drop on February 24th. In the meantime, enjoy detailed images below.

WHERE TO BUY

Mens Always x adidas Superstar ADV

SKU: IE1436

RETAIL PRICE: $110

RELEASE DATE: Feb 24, 2024

US 02/24/2024 Saturday

Retailer	Release type	Status
adidas US	Standard	Check Site

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.