New Balance Delivers More Women’s 550s For The Growing Fanbase

For all the Swifties.

Sneaker News January 5, 2024

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For an eighteen-month period, sneaker fanatics were gushing over the New Balance 550 largely due to the impeccable collaborations with NYC-founded Aimé Leon Dore. The frenzy has evened out considerably since, although women caught onto the 550 wave more recently when Taylor Swift was spotted in a white/red pair while cheering on her beau Travis Kelce.

In a possible attempt to keep the good times rolling, New Balance is starting January off with new options for the recently indoctrinated 550 fans. Surfacing on New Balance’s e-commerce channel are three freshly concocted women’s colorways of the popular model, each capturing the retro hoops artistry that helped it become the overnight darling back in 2020. Pairing of Sea Salt and Magnet, Reflection and New Spruce, and White and Linen are delivered in all-seasons appropriate color combinations, meaning you can stock up now and un-DS them months down the line.

All three are available now (see the Where To Buy sections ahead) for $110 apiece.

In other NB news, Bam Bam Baklava’s New Balance 1906R “Scorpius” has been officially revealed by Action himself.

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