A “Cherry” Makeover Lands On The Air Jordan 38

A fitting look for the brand's top basketball shoe.

Jovani Hernandez November 6th, 2023 (updated)

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The Air Jordan 38 has yet to prove itself during the 2023-24 NBA season, but it’s quickly building a healthy roster of styles.

As November approaches, Nike, Inc. has covered Michael Jordan’s latest signature model in an Air Jordan 12 “Cherry”-like ensemble. “White” sets the stage for a plethora of “University Red” accents across the upper, with the most ruby-colored flair being concentrated throughout the shoe’s center. Pitch-“Black” contrast appears via laces, branding, and inner-lining, creating a familiar arrangement to fans of the Air Jordan series.

Elsewhere, the pair’s unique backless embroidery ups the “Cherry” ante across the profiles, which also serve as canvases to highlight #23’s performance in the 1993 NBA title run. As with some models unveiled during the recent Nike SNKRS Showcase, the “Cherry” Jordan 38 is a Tier 2 shoe, meaning it’s made of at least 20% recycled material by weight (the tongue is produced from sockliner scraps). The X-Plate-donning sole unit underfoot – which nods to the Air Jordan 8‘s straps – keep things on-theme. Several semi-transparent components reveal the rich “University Red” technology, as well as a full-length Zoom Strobel and Cushlon 3.0 foam.

Enjoy official photos of the white-and-red AJ38 ahead. The pair is set to release in Men and Big Kids’ sizing on November 7th via nike.com. Pricing arrives at $200 USD and $140 USD, respectively.

For more from the Jumpman family, check out the Air Jordan 4 “Olive” scheduled to release on November 18th.

WHERE TO BUY

Mens Air Jordan 38

SKU: DZ3356-100

RETAIL PRICE: $200

RELEASE DATE: Nov 7, 2023

US 11/07/2023 Tuesday

Retailer	Release type	Status
Nikestore US	Standard	Check Site
WOODstack	Standard	Check Site
TAKOUT NY	Standard	Check Site
DICK'S	Coming Soon	Coming Soon
Foot Locker	Coming Soon	Coming Soon

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: Air Jordan 38. Nike

: Air Jordan 38. Nike

: Air Jordan 38. Nike

: Air Jordan 38. Nike

: Air Jordan 38. Nike

: Air Jordan 38. Nike

: Air Jordan 38. Nike

: Air Jordan 38. Nike

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Written by

Jovani Hernandez, Editor

Jovani Hernandez joined Sneaker News in December 2019. He’s covered breaking news about adidas Yeezy and interviewed Reebok CEO Todd Krinsky amongst his 5,800 posts. A sub-5-hour-marathoner, he now enjoys running sneakers the most, but fondly reminisces about Nike Basketball and Sportswear from 2007 to 2014.