The New Balance 998 MADE in USA Keeps It Simple In White And Black

Newly-inducted into the MADE in USA fold, the New Balance 998 is finally receiving some long overdue attention. And following a rather eventful beginning to the year, the silhouette is now lining up more colorways for the second half of 2023.

New Balance is not at all immune to the “Panda” hype, and this has trickled down to the 998. But here, the model avoids appearing like a pale imitation, as it pairs the neutral-dominant color scheme with series of cream accents. White, then, dresses the mid-panel, lace unit, inner lining, and heel tab, while black highlights not only the “N” logo but also the accompanying branding and adjacent trims.

Enjoy a closer look at this upcoming New Balance 998 via the official imagery ahead. These should be available at NewBalance.com on September 21st, with select retailers likely to follow suit.

In other news, have you seen Andrew Reynolds’ New Balance 480BOS?