Nike Applies Eye-Catching Iridescent Touches To The Air Max 90 Futura

Jovani Hernandez June 22, 2023

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The Nike Air Max 90 Futura isn’t entirely new, but it pushes the boundaries of what a swoosh-branded sneaker is in the year 2023.

Inspired by minimalism and futurism, Tinker Hatfield’s reworked design is more fashion-statement than performance product. Most of the upper’s string of overlays are abandoned in favor of a stripped-back arrangement that sees a focus on the sneaker’s iconic mudguard. Components along the tongue boast a layered makeup that injects a certain playfulness into the Air Max 90 Futura. The iridescent finish applied to the pair’s mudguard follows suit. Underfoot, sole units maintain their traditional builds, rooting the modern design in heritage. Visible Air Max bubbles showcase cream-colored pillars that contrast the upper. Waffle-patterned traction matches the black found on the tongue and heel pull tabs, while “Just Do It” messaging rounds out the updated Air Max 90 via the lace dubraes.

No firm nike.com launch details have been disclosed by the brand, but that’s likely to change soon. In the meantime, enjoy official photos of the pair ahead.

For more sneaker news, check out the latest Air Jordan 1 releases.

WHERE TO BUY

Mens Nike Air Max 90 Futura

SKU: FV1168-100

RETAIL PRICE: $N/A

RELEASE DATE: 2025

US 2025

Retailer	Release type	Status
Nikestore US	Standard	Check Site

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Nike Air Max 90 Futura Iridescent Just Do It Fv1168 100 4

Photos via Nike

Written by

Jovani Hernandez, Editor

Jovani Hernandez joined Sneaker News in December 2019. He’s covered breaking news about adidas Yeezy and interviewed Reebok CEO Todd Krinsky amongst his 5,800 posts. A sub-5-hour-marathoner, he now enjoys running sneakers the most, but fondly reminisces about Nike Basketball and Sportswear from 2007 to 2014.