APB Unveils Its First Nike Collaboration With The LeBron 20 “FAMU” Pack

Jared Ebanks May 22, 2023

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Penning a six-year endorsement deal with Florida A&M in 2022, LeBron James and The Swoosh serve as the exclusive apparel, footwear and equipment provider for the HBCU. Kicking off the partnership with the Nike LeBron 7’s pair of color-coded releases alongside the LeBron 20 undergoing two player-exclusive efforts, the four-time Champion’s 20th signature silhouette is returning to pay homage to the cultural heartbeat of Tallahassee with a duo of retail releases in collaboration with the Whitaker Group.

Unlike the latter efforts tooled for the men’s and women’s basketball programs, the upcoming silhouettes receive a more premium touch as subtle snakeskin leathers engulf the uppers of both the “Ivory” and vibrant “Orange” color blockings. Boasting a more prominent reptilian finish along the lateral Swooshes, the neutral-based pair flaunts a dominant bright green Check with an orange shadowed counterpart while the latter is flipped atop the orange-draped effort. Featuring APB embossed tongue tabs and embroidered “A&M” insignias affixed to the heel, rattler patches additionally outfit the insoles while the model’s lavish embellishments come to a close with golden metallic eye stays and dubraes.

The launch for the APB x FAMU x Nike LeBron 20 will begin with local in-store raffle entries held from May 22nd to May 28th with a general draw taking place on the 28th via apbstore.com. Set for a retail price of $200, check out the official campaign and footwear imagery of the collaboration below while we await the final online launch on June 2nd.

In other news from the Beaverton-based brand, the Air Jordan 2 is harkening to its Italian roots with an upcoming “White/Fire Red” colorway.

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