Jovani Hernandez Hate it or love it, the Nike SNKRS app has revolutionized the world of sneakers and the culture surrounding it. To commemorate its achievement, the Swoosh has celebrated SNKRS Day – a fictional holiday full of special releases on the platform – on Aug. 8 over the last give years. In 2023, Nike Korea will launch a limited Air Jordan 1 Low for the occasion.
Clad in an understated mix of grey, brown, and off-white tones, the unreleased pair’s color palette doesn’t harken back to the Asian powerhouse in manners similar to past swoosh and Jumpman-branded products commemorating South Korea. Materials throughout the sneaker’s upper (which is produced in Indonesia according to details on the tongue labels’ undersides) deviate from the standard build of the original Air Jordan, doubling down on the silhouette’s lifestyle focus. Sole units deliver a compelling two-tone arrangement capped off by a fan-favorite gum brown outsole, a staple for the summer. Lastly, the South Korea’s national bird, the magpie, replaces “Wings” logos on the left shoe’s heel, adding yet another tally to the NIKE, Inc. offerings inspired by the country.
Enjoy official images of the pair ahead, while you wait for firm Nike SNKRS launch details as Aug. 8, 2023 inches closer.
In related sneaker news, a “Heineken 2.0” Dunk is rumored to launch for the original pair’s 20th anniversary.
WHERE TO BUY
Air Jordan 1 Low
US 2024
| Retailer | Release type | Status |
|---|---|---|
| Nike SNKRS US | Standard | Check Site |
