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New Balance Presents A Thorough Footwear Collection For Lunar New Year 2023

New Balance Presents A Thorough Footwear Collection For Lunar New Year 2023

While February usually sees the sneaker ecosystem’s largest entities unveil their honorary Lunar New Year compositions, the upcoming Year of the Rabbit has instead proffered first looks at the various upcoming slates before the end of the calendar year. As such, Tokyo-based retailer atmos has officially teased New Balances’ ensuing collection that taps the full breadth of the Boston brand’s lifestyle offerings.

Four silhouettes are harkened for a total of eight neutral-toned efforts, expressing the valuable time spent with family and friends during the holiday by featuring a bevy of disparate constructions for a diverse array of appreciations and palettes. Setting up shop on a duo of New Balance 550’s, clad beige and cream uppers coordinate with opposing lace and sole unit structures, similar to that of the 2002R’s opposing Off-White/Deep Garnet Red and Chocolate Brown/Grey efforts. After its use as a seldom lace accent, the dark burgundy shade looks to envelop the NB 574 alongside an all-tan proposition while the latter’s pairing in tandem with light cream hues cures a simplified aesthetic unto the solo NB 90/60. Matching the roughed-up build of its Protection Pack 2002R with a matching amalgamation of pastels, the pack concludes on the feet of Shikin Hanten’s workers – an old-fashioned Chinese restaurant in Harajuku, Shibuya.

While we sit tight on further release details, in the meantime enjoy official campaign imagery of the New Balance “Lunar New Year” collection.

In other news, the Air Jordan 1 Retro High OG “True Blue” releases next month.

Update December 21st, 2021: The following collection is set to release on December 30th via the store list below.

New Balance 550 Lunar New Year Bb550ln1

WHERE TO BUY

New Balance 550 "Lunar New Year"

SKU: BB550LN1
RETAIL PRICE: $130
RELEASE DATE: Dec 30, 2022

US 12/30/2022 Friday

Retailer Release type Status
New Balance US Standard Check Site
Finish Line Standard Check Site
JD Sports US Standard Check Site
Foot Locker Standard Check Site

New Balance 550 Lunar New Year Bb550ly1

WHERE TO BUY

New Balance 550 "Lunar New Year"

SKU: BB550LY1
RETAIL PRICE: $130
RELEASE DATE: Dec 30, 2022

US 12/30/2022 Friday

Retailer Release type Status
New Balance US Standard Check Site

New Balance 2002r Lunar New Year M2002rdy

WHERE TO BUY

New Balance 2002R "Lunar New Year"

SKU: M2002RDY
RETAIL PRICE: $170
RELEASE DATE: Dec 30, 2022

US 12/30/2022 Friday

Retailer Release type Status
New Balance US Standard Check Site

New Balance 2002r Lunar New Year M2002rln

WHERE TO BUY

New Balance 9060 "Lunar New Year"

SKU: U9060LNY
RETAIL PRICE: $160
RELEASE DATE: Dec 30, 2022

US 12/30/2022 Friday

Retailer Release type Status
New Balance US Standard Check Site
DTLR Standard Check Site

New Balance 2002r Lunar New Year M2002rly

WHERE TO BUY

New Balance 2002R "Lunar New Year"

SKU: M2002RLY
RETAIL PRICE: $150
RELEASE DATE: Jan 19, 2023

US 01/19/2023 Thursday

Retailer Release type Status
New Balance US Standard Check Site
Finish Line Standard Check Site
JD Sports US Standard Check Site

New Balance 9060 Lunar New Year U9060lny

WHERE TO BUY

New Balance 9060 "Lunar New Year"

SKU: U9060LNY
RETAIL PRICE: $160
RELEASE DATE: Dec 30, 2022

US 12/30/2022 Friday

Retailer Release type Status
New Balance US Standard Check Site
DTLR Standard Check Site

New Balance 574 Lunar New Year U574ln2

WHERE TO BUY

New Balance 574 "Lunar New Year"

SKU: U574LN2
RETAIL PRICE: $100
RELEASE DATE: Dec 30, 2022

US 12/30/2022 Friday

Retailer Release type Status
New Balance US Standard Check Site

New Balance 574 Lunar New Year U574lr2

WHERE TO BUY

New Balance 574 "Lunar New Year"

SKU: U574LR2
RETAIL PRICE: $100
RELEASE DATE: Dec 30, 2022

US 12/30/2022 Friday

Retailer Release type Status
New Balance US Standard Check Site

New Balance Lunar New Year 2023 Collection 1
New Balance Lunar New Year 2023 Collection 2
New Balance Lunar New Year 2023 Collection 3
New Balance Lunar New Year 2023 Collection 4
New Balance Lunar New Year 2023 Collection 5
New Balance Lunar New Year 2023 Collection 6
New Balance Lunar New Year 2023 Collection 7
New Balance Lunar New Year 2023 Collection 8
New Balance Lunar New Year 2023 Collection 9
New Balance Lunar New Year 2023 Collection 10

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