The adidas UltraBOOST 1.0 Kicks Off 2023 In Classic “Core Black” And “Cloud White”

The adidas UltraBOOST 1.0 is no longer the premier footwear proposition from the German sportswear behemoth, but it continues to deliver tried-and-proven comfort and style. To start out 2023, the revolutionary silhouette is set to return in classic “Core Black” and “Cloud White” ensembles.

Akin to their presentation in the mid-2010s, the upcoming sneakers boast the original Primeknit pattern throughout their upper. Profile 3-Stripes and heel counters take on a tonal arrangement too, creating a uniform look across most of the respective shoes; the “Cloud White” option takes on a “Triple White” arrangement that evokes the memory of a certain former adidas collaborator. BOOST cushioning maintains its tried-and-proven shape and look, while the accompanying rubber outsole exchanges the Three Stripes’ original solution for Continental rubber, the solution found on later pairs of the debut UltraBOOST.

An interesting note is that adidas has the two upcoming retros labeled as the “1.0” of the model, abandoning (or at least pausing) use of the “DNA” distinction it had used over the last few years when referring to reissues of the inaugural UltraBOOST design. Furthermore, the seven-year-old model has increased in price yet again in the last two years, now asking for $200 USD at retail.

Enjoy official images of both sneakers ahead, while you wait to secure your pair(s) via adidas.com on Sunday, January 1st, 2023, for $200 USD.

For more from the Three Stripes, check out all Bad Bunny x adidas projects so far.