Jovani Hernandez John Rattray founded Why So Sad? in 2016 to promote and raise funds for mental health, and suicide alertness and prevention. On November 4th, the Scottish professional skateboarder brings his mission to sneaker form via the Nike SB Dunk Low and Bruin High.
Prepped as a duo for men and women, the collection is Rattray’s latest effort to assist those dealing with depression. After the loss of his sister, Katrina, Rattray embarked on various projects all with the aim of making a positive change in the world. His mission has taken him on 100-mile bike rides and led him to launch apparel collections. The skater’s Nike SB capsule outfits two fan-favorite designs in contrasting color combinations that come together via Why So Sad?-specific details. Question mark logos are embroidered onto the spine, as are two depictions of the “Predatory Bird” graphic Rattray has revisited on multiple occasions in his creative endeavors. Each suede-covered proposition furthers the noble mission while also expanding the already-impressive SB catalog.
The Why So Sad? x Nike SB collaboration hits Nike SNKRS and select boutiques like Extra Butter on Friday, November 4th.
For more sneaker news, check out the Air Jordan 11 “Cherry” expected to drop in December.
WHERE TO BUY
Nike SB Dunk Low "Why So Sad?"
US 11/04/2022 Friday
| Retailer | Release type | Status |
|---|---|---|
| Stadium Goods | After Market | Check Site |
| Nike SNKRS US | Standard | Check Site |
| Extra Butter | Raffle | Check Site |
| Premier Skate | Raffle | Check Site |
| LICK NYC | Raffle | Check Site |
WHERE TO BUY
Nike SB Bruin High "Why So Sad?"
US 11/04/2022 Friday
| Retailer | Release type | Status |
|---|---|---|
| Stadium Goods | After Market | Check Site |
| Nike SNKRS US | Standard | Check Site |
| Extra Butter | Raffle | Check Site |
| Premier Skate | Standard | Check Site |
Photos: @extrabutter
