Jovani Hernandez After more than a year of anticipation, the New Balance 990v6 has finally been confirmed for a debut on November 4th.
Unveiled via Instagram and touted as a Made In USA proposition, the sixth iteration of the 990 series – which has been celebrating its 40th anniversary – visually and structurally updates New Balance‘s beloved heritage design for the next 40 years. For starters, the shoe abandons the tried-and-proven cushioning solutions that’ve found a home amongst both dads in Ohio and models in Paris for the FuelCell foam found across the brand’s performance running options. Design language across the upper also receives an update, opting for a sportier look achieved by more curved lines and chiseled components.
Because the brand has introduced the sneaker as a Made In USA silhouette, it falls under the tutelage of Aimé Leon Dore‘s Teddy Santis. As such, it’s likely the Queens-bred designer will have first dibs at a collaboration atop the 990v6 (if Action Bronson’s take doesn’t drop first). Before that, however, the sneaker is set to debut in a heritage-inspired grey colorway.
Enjoy a look at official images of the 990v6 ahead, and find pairs available globally via newbalance.com on Friday, November 4th, for $200 USD.
For more from the Boston-based institution, check out the history of the New Balance 550.
UPDATE November 3rd, 2022:
The story has been updated to reflect the actual retail price of $200 USD for the shoe. It was previously reported that the pair would debut for $195 USD.
WHERE TO BUY
Mens New Balance 990v6
Europe 12/20/2022 Tuesday
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| Retailer | Release type | Status |
|---|---|---|
| Luisa Via Roma | Standard | Check Site |
US 11/04/2022 Friday
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
