Panini America And Reebok Merge The Sneaker World And Card Culture With “Prizm” Collection

Sneaker News October 3rd, 2022 (updated)

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The game of basketball holds a multitude of cultural avenues that stem from the hardwood. Music, art, high-heat kicks and fashion continue to influence the games’ heritage yet few have enjoyed as uncontrollable a revitalization as the sports card market. Capitalizing on the hobby’s recent resurgence, Reebok has officially announced its latest collaboration with Panini America through a three-card variation of Allen Iverson’s signature Question silhouette.

Merging the similarities between the sneaker and card collecting communities, the pack centers itself around the card manufacturer’s heralded “PRIZM” line known for its high-gloss Optichrome design and coveted rookie inserts. Alongside a vintage apparel capsule, the collection is headlined by two Reebok Question Mid’s and a low-top iteration harkening three different PRIZM parallels.

Having been first introduced to the collaboration by way of the “Tiger Prizm” Question Mid back in early September, the accompanying mid-top silhouette employs a pitch-black aesthetic, in contrast, nodding to the ultra-rare “Black Pulsar Prizm” insert alongside faded suede overlays. The Question Low “Rookie Signature Prizm” instead proffers the most distinct offering of the trio with a clad “Royal Blue” monochrome aesthetic blending with matching blue suedes that fill the toe cap.

Mimicking the thrill of the hunt for all card collectors, a select number of purchases will include a pack of limited-edition Allen Iverson trading cards that include a chance to pull Prizm parallels, on-card autos and Iverson-worn patch cards.

The Reebok x Panini America collection is set to release globally on November 4th at reebok.com and via the store list below. In the meantime, enjoy official images of the trio of silhouettes.

In other news, the Air Jordan 1 “Lost And Found” is set to release on November 19th.

Panini Reebok Release Date 1