As Social Status furthers its own brand mission through its product launches, we’re continually being taught that sneakers can serve a higher purpose. With its Free Lunch Dunks that launched in 2021, we were reminded of the importance of access to food and how free summertime lunches were a major part in the development in inner city children. With its upcoming collaboration with Nike and the Air Max Penny, we’re taken back to school with a fresh new lesson laid out by James Whitner and the Social Status team.
The Air Max Penny has been dormant since 2017 as this retro basketball model, the first signature shoe of Penny Hardaway, hasn’t hit retail stores in nearly five years. While we know the original Orlando-themed colorways are coming back, Social Status emphasizes sports and activity with youths through a thoughtful design that includes swappable Swoosh logos, cursive writing on chalkboard on the insole, a pattern on the outsole depicting various sports activities at recess, and a premium suede upper construction. The aforementioned logos each seam to represent a different sport, while the writing on the insole not only reads the shop name, but the phrase “the quick brown fox jumped over the lazy dog”, a penmanship exercise that includes all 26 letters of the alphabet. Social Status shared with us earlier that the Swoosh logos that come accompanied can be placed around the shoe to your liking, so there’s definitely a bit of creativity involved depending on how ornate you’d like to get.
While we’ve already shown you photos of the beige pair, we’re also getting a first look at a black pair, a color choice that could represent the asphalt in school playgrounds. Both pairs also featured premium pull-tabs, a co-branded logo at the heel, and custom shoeboxes.
A release date has yet to be revealed, but we’re excited to see what Social Status has prepared for this much anticipated launch. In the meantime, check out the release details for the original colorways of Nike Air Max Penny.
WHERE TO BUY
Social Status x Nike Air Max Penny
US 07/22/2022 Friday
Retailer | Release type | Status |
---|---|---|
Sneaker Politics | Raffle | Check Site |
Feature | Raffle | Check Site |
US 07/15/2022 Friday
Retailer | Release type | Status |
---|---|---|
Social Status | Raffle | Check Site |
WHERE TO BUY
Social Status x Nike Air Max Penny "Desert Sand"
US 07/22/2022 Friday
Retailer | Release type | Status |
---|---|---|
Stadium Goods | After Market | Check Site |
Nike SNKRS US | Standard | Check Site |
US 07/15/2022 Friday
Retailer | Release type | Status |
---|---|---|
Social Status | Raffle | Check Site |