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adidas has always been committed to providing the best experience possible to its audience. In the company’s earliest years, this meant reimagining track spikes and football boots for elite athletes. Between 1949 and 2000, the brand’s obsession with innovation revolutionized the sports of basketball and tennis, while simultaneously leaving its mark on street fashion. Over the last 22 years, adidas’ pursuit of providing the best gear for the best athletes has been as persistent as ever, but it’s also tapped into the global shift of sportswear as lifestyle in the same time frame.

The Three Stripes has been firmly rooted at the intersection of sport, fashion, entertainment and culture for decades. Strategic partnerships with Yohji Yamamoto, Jeremy Scott and Kanye West, among others, have produced some of the most coveted footwear and apparel of the last 20 years – and now, they’re all found on the adidas CONFIRMED app.

As the one-stop-shop for the brand’s most exclusive drops, CONFIRMED has reimagined how product is purchased with its safe, anti-bot raffle system. And while fair sneaker releases are important, adidas didn’t stop there with its app: a curated selection of content makes the destination worth visiting even when no drops are scheduled.

Not on CONFIRMED? Well, here’s everything you’ve been missing out on from the industry-leading app.

EXCLUSIVE PRODUCT

adidas Consortium

Visits to the archive and one-off releases are often launched via CONFIRMED by adidas Originals.

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Featured Collaborations

From Bad Bunny to Prada, some of adidas’ most hype collaborations are only available on CONFIRMED.

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adidas Yeezy

Ye’s game-changing label consistently releases some of its most limited footwear on CONFIRMED.

HOW TO BUY PRODUCTS ON CONFIRMED

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STEP ONE:

Visit the Google Play or App Store platforms and search for “adidas CONFIRMED”; download the app and login or set up an account. Visit the “Profile” tab to enter sizing information, payment method and shipping address to speed up future purchases.

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STEP TWO:

Scroll through featured product on the “Home” or “Shop” tabs. If an item isn’t available yet, the CONFIRMED app will give you all release details and the option to “participate” in a drop.

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STEP THREE:

To make the buying process as fair as possible, CONFIRMED opens up a registration period before a product’s online draw. Members can enter before release date, but will only be charged if their entry is selected. Draw results are determined completely at random, and are confirmed 30 minutes after the draw process ends.

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STEP FOUR:

Purchased product arrives via free and fast delivery. Most items are eligible for a 30-day free return period.

Where would sneakers be without adidas NMD? The lightweight option for nomadic creatives has become one of the most future-forward product lines on the market. The NMD_S1 ups the ante with its bolder design, but the shoe that laid its foundation – the adidas NMD_R1 – is still readily available on adidas.com for those who prefer a more classic look. And considering it was one of 2021’s top-selling sneakers, it seems a lot of people do.

INSIDER STORIES

In addition to providing an easy, safe and reliable way to purchase some of the most stylish footwear and apparel on the market, the adidas CONFIRMED app also delivers a behind-the-scenes look at all things Three Stripes that can’t be found anywhere else.

The “Anatomy of a Shoe” series, for example, gives a breakdown behind the design process of some of the brand’s most important releases, often featuring exclusive interviews with designers, early sketches and more. The “This is My adidas” video series showcases some of the Three Stripes’ extended family members, allowing them the platform to share some of their collections. Want to show your stuff? You can display your love for the Three Stripes by using the “#CONFIRMYOURCRAFT” tag on Instagram; select participants are featured in a gallery on the CONFIRMED app.

So, what’re you waiting for? Download CONFIRMED now on iOS and Google Play.

Adidas Confirmed Editorial 2