adidas Enters The Metaverse Alongside NFT Experts Bored Ape Yacht Club, gmoney, And The PUNKS Comic Team

Michael Le December 16, 2021

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.

NFTs have rapidly taken over the world, and kids many years younger than you and me are retiring off what most would boil down to “JPEGs.” With the digital asset’s rise in popularity, collections, too, are being produced at a rapid rate, spanning derivatives of more popular offerings to new, utility-driven DAOs and the like.

Much like Nike, who recently acquired RTFKT, adidas is making large strides in the Metaverse as well thanks to a little assistance from experts like Bored Ape Yacht Club, gmoney, and the team behind the PUNKS Comic. While still under wraps for the most part, the art has been partially revealed, teasing a 3D-modeled figure clad in specially-made Three Stripes gear. Owners of the NFT will receive exclusive access to adidas experiences, virtual wearables for the blockchain-based game The Sandbox, and exclusive physical merchandise.

To cement their part in the Metaverse, adidas has also taken an active part in certain communities. First, they’ve purchased the Bored Ape Indigo Herz and a plot in The Sandbox, the latter of which will soon house exclusive content.

If you’d like to a mint adidas’ very own NFT, they’ll be up for purchase on adidas.com/metaverse tomorrow, December 17th. Select digital and physical apparel will be made available to owners later in 2022.