The Reebok And National Geographic Collection Includes QR Codes Linked To 360 Immersive Videos

With a roster of recent collaborators that include Jelly Belly and Power Rangers, it’s hard to predict who Reebok will onboard next to get creative with their classic silhouettes. Adding to the list of partnerships is an upcoming footwear collection with National Geographic inspired by the television network’s riveting visual storytelling from around the world.

The full-family footwear pack consists of both lifestyle and performance models such as the Classic Leather Legacy AZ, Club C, Club C Revenge Legacy, Nano X1 Adventure, and Floatride Energy 3 Adventure. Each style boasts colors and sceneries from a range of natural environments. The Classic Leather Legacy AZ flaunts a mix of sandy tones to represent the desert while the Club C takes the wearer into the depths of the forest. A trip to the safari is then broached by the Club C Revenge before the Nano X1 Adventure enters the safari. Finally, the Floatride Energy 3 Adventure takes a dip into the ocean to round out the pack.

To take the exploration theme to the next level, the tongue of each silhouette features a QR code to unlock 360 immersive videos that showcase the environment that served as an inspiration. Reebok has even recruited two National Geographic Explorers, Dr. Rae Wynn-Grant and Matthieu Paley, to bring the collection into the outside world and capture a handful of riveting sights for the campaign.

Enjoy official images of the National Geographic x Reebok collection below, which will launch globally on 9/23 at Reebok.com. However, Reebok UNLOCKED members will be allowed early access to the release on 9/16.

In other sneaker news, K-Swiss and Extra Butter have also teamed up for a tennis-inspired collection.