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Coco Gauff Gets Her Own New Balance 327 Ahead Of US Open

Coco Gauff Gets Her Own New Balance 327 Ahead Of US Open

Ahead of the US Open, Cori “Coco” Gauff and her New Balance family are set to launch a colorful apparel and footwear capsule fitting of the 17-year-old’s game and attitude.

While the included clothing draw inspiration from the 1990s, the collection’s headliner, the New Balance 327, is rooted in a much earlier time period. The 1970s-informed leisure sneaker maintains design cues from running sneakers like the New Balance SuperComp (’77), and covers them in fluorescent pink, eye-catching red and orange tones. Furthermore, the asymmetrical arrangement includes gold chain detailing on the medial profiles, a nod to Gauff’s penchant for statement pieces in her day-to-day fashion. Sole units maintain a uniform look the the bulk of the upper, although sock-liners make one final callback to the Atlanta-born tennis talent.

Enjoy official images of the pair here below, and head over to NewBalance.com on August 26th to secure your pair for $100 USD.

For more from the Boston-based brand, check out the Joe Freshgoods 990v3 set for a global release on September 10th.

Coco Gauff New Balance 327 Ws327v1 5

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by ankit.solanki@multidots.com May 20, 2025
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